“In an interview on KOL strategies for healthcare innovation, Piyanun Yenjit emphasises the importance of KOLs who bridge the gap between research, clinical practice, and patient outcomes. She highlights the evolving role of KOLs, stressing the blend of traditional expertise and digital platforms. Yenjit highlights the need for KOLs with real-world implementation experience to drive innovation and improve patient care. She also discusses regional variations, the importance of patient-centric approaches, and the potential of emerging technologies, while emphasising the ethical responsibility of KOL engagement.”

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